Experts Key العربية
Always there is a better way

Software that organises work
and connects people

Experts Key builds cloud products and mobile apps, and custom software for its clients: Albatriq for running a business and its books, Pointy for customer loyalty, and a school platform that connects the school with its students, parents and teachers.

3
Products
Albatriq, Pointy and the school platform
3
Sectors we serve
Retail, loyalty and education
4
Sides the school platform connects
Students, parents, teachers and the school
2
Languages
Every product in Arabic and English

Our mission & vision

What we work on today, and what we’re building for tomorrow.

Mission

Making work simpler and people closer

We build accurate, easy-to-use products and software for companies, shops and schools that organise daily work and connect everyone involved: merchants with their customers, schools with their students and parents, and managers with their teams. In Arabic and English.

Vision

To be the key to digital transformation in the Arab region

For Experts Key to become the technology partner organisations across the Arab region trust, with a dependable product for every sector we serve, one that makes work simpler and relationships stronger.

Our products

Three products for three sectors: business management, customer loyalty and education.

Albatriq البطريق
Cloud ERP & POS

Run your business from the till to the books, on one platform

A cloud platform for shops and companies that brings point of sale, inventory and accounting together, with e-receipts and e-invoices built to the tax authority’s specification.

  • A browser till, plus a mobile cashier app that keeps selling when the internet drops
  • Egyptian Tax Authority e-receipts and e-invoices, and ZATCA e-invoicing for Saudi Arabia
  • Every sale is saved before it is sent, so a slow authority never costs you a sale
  • Connects to your online stores: Salla, Zid, WooCommerce and OpenCart
InventoryPurchasingGeneral ledgerHR & payrollCRMManufacturingMarketing & promotionsReports
Pointy Pointy
Cashback & loyalty

Turn every purchase into a reason to come back

A loyalty network for shops in Egypt: customers earn cashback on every receipt and spend it as a discount at the same shop or its branches.

  • Customer app showing the balance at each shop, its value in pounds, and a reminder before points expire
  • Cashier app that adds points by phone number or QR, with redemption by QR or approval from the customer’s phone
  • Merchant dashboard for the cashback rate, branches, staff and reports
  • An open API that adds points automatically from your POS with every invoice
Restaurants & cafésPharmaciesSupermarketsFashionMobile phones
School platform
Education Coming soon

School, students, parents and teachers, in one place

A platform that connects everyone in a student’s school life, so each of them knows what they need, when they need it, without WhatsApp groups or lost papers.

  • Students see their homework and its due dates
  • Parents follow their child’s attendance and homework as it happens
  • Teachers post homework, take attendance and message parents
  • The school manages classes, teachers and announcements from one dashboard

Our services

Alongside our products, we build systems and apps made to measure for our clients, with the same expertise behind Albatriq and Pointy.

Custom management systems

Web systems for accounts, operations and resources, built around how your organisation works.

Mobile apps

Flutter apps for iOS and Android, from design to store release.

Online stores

Stores and apps on Shopify, WooCommerce and OpenCart.

Integrations

E-invoicing, payment gateways, WhatsApp and APIs between your systems.

Request a quote Tell us your idea and we’ll come back with a plan and a quote.

Our values

Three principles behind every decision, visible in every screen we build.

01

Accuracy first

With money and tax, and with a student’s attendance and homework, there is no rounding off. Everything is saved before it is sent, and no number changes without a recorded trail.

02

Bilingual by design

Every product is designed in Arabic and English from day one, right to left and left to right, not translated later, so a cashier, a teacher or a parent understands it at first glance.

03

Designed for how we work

We build around how things really work here: e-invoicing requirements, payment methods, and the school day as it is.

Let’s talk about your project

Whether you need one of our products or something built for you, tell us what you need and we’ll help.